Coffee shop business is not a bad idea and this market is really a lucrative piece of cake. But 70% of cafes closed in the first year, 20% of the remaining 30% are unlikely to make it to the third year. So what happened?
1. No difference in coffee shop business
You hear over and over, hear the saying ” If you want to be successful, you have to be different!”, so what are you doing? There are many people under the illusion that after going to barista school, they can open a cafe, put the recipes they have learned into the menu, or spend money on franchises and wait for a profit. Coffee business is not so simple…
Now, too many coffee roasters have opened, too many take away cafes appear, and there are many competitors, but the good news is that most competitors are only limited in the knowledge that you can. going to school. If you want to be successful, the more you have to become strong, the more you have to create from the knowledge you have. In short, whether you open a shop or not, it is best to continuously accumulate professional knowledge for yourself, many ideas that make you different will appear.
2. Menu has quantity without quality
A sincere advice that sounds like crap is: If it’s not delicious, don’t sell it!I know your knowledge is vast, you have hundreds, even thousands of recipes… but you should only put the best on the menu. If you sell black coffee or milk coffee, make sure it’s delicious. If you sell a mix of things, smoothies, yogurts… put in the best. Choosing to create a good menu is a smart way to do it. It will help you and the staff to be lighter in the preparation, customers are satisfied because the money they spend is always worth it, at least not too bad. Bad products, not delicious, being criticized by customers will make you lose confidence so much that if a customer orders, you will direct people to another dish, so what’s the point of putting it on the menu… What’s worse is when it’s new Opening the shop, a bad product will lose a customer!
3. There is no sustainable plan when running a cafe business
It’s still the illusions of sitting around and making money that will kill you. Imitating but without a plan causes you to die slowly over time. In the simplest terms, you just need to honestly answer this question: How long do you plan to run your cafe business, 3 months, 1 year, or 5 years – 10 years, and what do you plan to do to develop it? for so long?
Plans are never superfluous, they not only help you go faster, but also help you safer. Marketing plans, branding plans, product development plans, financial projections, scale development plans… All are necessary. Do as much as you can, as long as it’s enough with your desired time.
If you want to open the door from 3 months to 1 year, it’s too easy, bring a certain model and sit and shake your thighs to see if it succeeds or not. I wish you good luck!
4. Not saving money leads to lack of money to buy other necessary things
Ah, this is the one that hurts me the most. Starting a business is a time of indescribable excitement, you meticulously worry about a ton of things but you care very little about your money. You are ready to wave your hand when you hear sweet words like this machine is very good, selling it at the right market price, or: I guarantee you with prestige and honor… business, you need to know the right spending phrase . Before buying a product, you have a whole lot of time to choose, compare quality – price, consider whether it is right for you. And when you buy it, it’s free to return it… Really heartbreaking!
5. Poor management, not focusing on training and finding employees
Staff. This is a success factor and an extremely frustrating issue. It’s not a joke, but the importance of the employees really equals the product. Your product is good but only you make it well and the staff makes it bad. Your staff has good skills but poor service attitude. Your employees have a problem with honesty… In the end, the worst thing is that you are severely understaffed leading to all your plans being completely ruined. The lack of staff or bad staff attitude will make you tired, gradually bored with the job, and eventually close within the first year.
Talking about employees means talking about management and operations, perhaps not suitable to present here, but again, I would like to emphasize, employees are extremely important factors! Focusing on training, development, management is completely normal. It is unusual to take it lightly…
For example: The staff below the picture with the correct uniform in the style of foreign chain coffee. Each of them needs to undergo a minimum of 50 hours of training to become a waiter at this coffee chain. As for the staff at your restaurant, have you done this?
There’s more I want to share but I’m so hungry… For now, that’s it. If you are preparing to start a coffee shop business, listen to me:
Products: focus on products first, look for differences, always think to create a perfect menu. You can create menus and planning at the same time, but put the product first. No matter how meticulous the plan is, if the product is bad, it’s not good!
Prepare a solid plan: the more meticulous the plan the better, the more foresight the better. At least there should be milestones and goals, such as sales goals in the first month, in the first year… Having a master plan will help your mind be more clear in making business decisions. strategy.
Staff: If you’ve finished taking care of the other two, then focus on the staff. You don’t have to hire employees right away, but you should have a careful, methodical training plan. Next is a very clear and specific work assignment. And finally, the employee-related projections. Careful preparation will make it easier for you to select and train your companions.
Money: finally, when it’s time to open a shop, use money carefully. Machinery, signs, lights, sound, furniture, paint repair… everything is not exclusive, you can refer to the price or refer to their previous customers, thereby deciding to spend for yourself. me. Assuming 1 glass of water you earn 8,000 VND, if you save 8,000,000 VND, you have saved 1000 glasses. Saving means reasonable spending, not kibo, cheap stuff 
Wish you have great decisions when deciding to start a coffee shop business!
